Have you ever heard the saying, "You don't get a second chance to make a good first impression?" While that may not always be true in love, it is definitely true in business. In fact, the effects of a first impression in business go far beyond the initial contact creating a domino effect. Everyone that comes in contact with your business, even if it's only with your business card, becomes a potential customer and advertiser. They can have a positive or negative effect on the success of your business. This is why making a good first impression is so important, every time.
So how do you make your first impression count and create a positive domino effect?
You make a commitment to be your best, on and off the clock, and in every detail of your business. This includes network meetings, cold calling and the delivery of your product or service. It also encompasses your business identity, sales materials, business operations, direct mail campaigns, print advertisements and even the quality of paper and printing used for such materials.
Take time to evaluate the image you project, both personally and professionally. Does your appearance, attitude, communication, phone etiquette and customer service skills project a good first impression? Does your office, store front and company vehicle give a good first impression? Does your business card, sales materials and even invoices make a good first impression?
When you commit to present your best, every time, you guarantee a winning first impression that will work
for you long after the initial contact.
The goal is to leave a winning first impression that has prospects and customers asking you for more--more information, products and service.
© 2006 Gabrielle Melisende. All rights reserved worldwide. Reprint rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author credit and follow all of the publishing guidelines for EzineArticles.
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