Customer Service Excellence is Business Etiquette Plus Personality
Consider customer service as business etiquette plus personality and you'll have happy, loyal customers. Policy alone never serves customers as it does nothing to foster business relationships. Service is what customers expect based on your branding. Personal encounters with anyone in your company, your public image and reputation, hearsay, and web presence all contribute to your branding. Yet, it's more than that. What customers believe is the only reality you need to embrace. Business etiquette is making others feel comfortable in a business setting not a social setting. The key to making a great outcome for both parties often lies in the personality of the customer care representative. A rep that can only follow a script almost always infuriates customers. Hiring the best personalities and then allowing and encouraging these reps to express themselves is the opportunity to create a connection. Look at etiquette as the framework around policy and service. Making othe...