If you are an entrepreneur, just starting out, then there's a good chance you have heard (or are living) the old saying 'fake it till you make it.'
These days, it is easier than ever to project a professional corporate image, even when you are operating from your garage. You can attend business-networking meetings in borrowed suits; you can spend on business cards, and eat baked beans for a week, all in the name of projecting that image.
The good news is that it is possible to fake it until you make it with business golf, and in this article, we look at the how, and the why.
Why Play Business Golf Before You Need To?
Firstly, I have to say that there is no such thing as 'before you need to' when it comes to business golf, or any other marketing activity for that matter.
The real question is, if you are just starting out, looking for an edge, for that thing that is going to take you from zero to hero, then why aren't you taking advantage of doing business on the golf course.
There's a lot of truth in the old saying that a lot of business is done on the golf course, and think about it - when do you possibly need that more than when you're starting out? That's like saying that you won't advertise until you can afford to - which we all know is the wrong way to go about it!
The time to get involved in the marketing, relationship building, and business opportunity that is golf with a business edge is when you are starting out, and you just need to maintain that as you grow! Don't wait - do it now!
How Do You Do It?
The trickier part of faking it till you make it when it comes to business golf is not the why, but the how. How, if you're brand new to the game, do you take advantage of the business potential the course offers?
The simplest route is to find someone you know who does play, and tag along. It could be a mentor, a business associate, or even your father in law. Take advantage of the time on the course to learn the game, and the etiquette, and pay attention when business comes up on the course - and it will!
Then look out for business golf events in your area, and sign up. Even if you have to borrow clubs to attend, can you really turn down the opportunity to spend four to six (or even more) hours on the course with business people or entrepreneurs in your community? Just imagine how much cold calling it would take to reach them all!
Whether you've tried golf a few times, or whether you've never touched a club, if you're an entrepreneur, the golf course could just be the place where your business goes from struggling start-up to flourishing concern. So do not make the mistake of writing off, or putting off, leveraging golf in your business!