I got an email the other day that got me thinking. It was probably the worst looking email that I have ever seen in my life. I mean, CAP LOCK and "!!!!!!" everywhere. I thought my eyes were going to start bleeding.
But that was not the end of it. Just a few minutes later I was in a mastermind chat group and overheard 2 marketers expressing a wish for someone to address list etiquette.
Hence the topic of the day.
E-mail List Etiquette
In simple language, it is how you interact with your list. Ask yourself these questions:
How often do you email them?
What is the content of your emails?
Is everything...Sell and sell and sell?
Are you building a relationship with your list or are you bombarding them with offers?
Here are some basic rules you can use to keep your list from clicking the opt-out button.
1. Know who your audience is. You need to be able to speak to your intended audience and this means literally speaking their language.
2. At maximum Mail 2x daily. Plan out your messages in advance. If you organize an email swap in the morning, your readers will still open a newsy email in the afternoon with an affiliate offer.
3. Headlines should tell your reader at a glance what the email is about. Don't waste their time or yours trying to come up with a slick title that isn't related to your message.
4. Make URLs stand out. You want your audience to click on them, so they must be prominent.
5. Brand yourself in every message. A slogan or logo can lift your business from the ranks of struggling newbies.
6. Build a relationship with your list. Don't be afraid to reach out and be the helping hand you wish you had when you were struggling to make your first sale. Don't make promises you cannot keep, but offer the benefit of your experience.
7. Remove opt-outs promptly. Running a clean list protects you from spam complaints and other problems that can arise from sending unwanted mail.
Following these seven simple steps can turn a generic list into a band of loyal followers who trust you and like you and want to follow your guidance. Give some consistency to your email marketing campaigns and watch your list grow.
But your list is more than just the emails that you send to them. They are mothers, fathers, aunts, uncles, grandparents and cousins. They all have one thing in common; they are all looking for a solution.
To be sure there are no guarantees in life, but common sense says this is the simple solution.
Solve One Problem
It is that easy. Tell your readers what results they will get and let them make their own decision. It doesn't matter if you are promoting a $10 plr package or a $197 training course. If you fill a need in the market you will make sales.
To provide the best service to your list, combine good email etiquette with solid common sense. Don't abuse your list or send a series of disjointed ranting about one product or another. Wrote a Blog post? Send a brief email with a link to the blog.
Build a list that stays.